In the 5th chapter of “The Wal-Mart Way” (Nelson Business, 2004) written by the former chairman of Wal-Mart, Soderquist, the author illustrated many details about Wal-Mart’s attitude towards customers, and how people in Wal-Mart made it possible for providing better services.
In the first part of this chapter, Soder emphasized on Wal-Mart’s merchandising strategy founded in the very beginning of Wal-Mart’s business. In Soder’s opinion, as they served for so many people, it would be proper for them to stay away from luxury merchandise. Instead, the author explained those “store-brand” or “private-label” (p86) goods are preferable.
Then, to illustrate how Wal-Mart reached customers need, the former vice chairman demonstrated some key points of great significance on marketing. For example, it was extremely important for Wal-Marters to keep markets’ stock on every item. Also, Wal-Mart associates did many researches to find a perfect price to every item, as the author said.
At last, Soder showed Wal-Mart’s participation in public services, especially when there was a disaster in the neighborhood. After a strike, as the author noted, the worker did their best to rebuild and clean up Wal-Mart store, reopened it in a very short time to provide daily goods to local people. What’s more, Soder even mentioned Wal-Mart cut down those badly needed goods after negotiation with its suppliers, to respond to the decrease of local people’s property.
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It is obvious that you have read your book carefully and your summary is very clear and logical. Like Lulu said, your introduction of your book every week brought us a lot of fun. Those marketing skills are really impressive and I enjoy your interesting examples. But in summary I think you should eliminate some examples to make the summary more precise and clear. In a word, nice work!
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